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Organized retail crime and AI (full video)


Ally Happel
Ally Happel

Senior Vice President, Sales – U.S.

jordan lippel headshot
Jordan Lippel, CPP

Vice President, Partnerships and Alliances – ECAM

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This video explores the surge in organized retail crime (ORC), particularly smash-and-grab incidents, highlighting how changes in legislation—such as California’s 2022 reclassification of theft under $950 from a felony to a misdemeanor—have contributed to this trend. Criminals now see greater reward with less risk, especially when enforcement and prosecution thresholds are high.

The speakers emphasize that ORC is not isolated to storefronts but spans the supply chain, from ports to production to point-of-sale. These crimes are increasingly sophisticated and expensive, costing retailers an average of $94.5 billion annually, with individual incidents averaging $7,000–$10,000 in losses. These costs ultimately affect consumers through higher prices.

Key prevention strategies include:

- Advanced officer training in crisis intervention, de-escalation, and suspicious behavior recognition.

- Technology integration like AI-driven surveillance, RFID tracking, and lighting enhancements.

- Tactical deterrents such as customer greetings to signal awareness and presence.

- Public-private partnerships to extend situational awareness beyond a store’s immediate vicinity.

- Collaboration and best practices sharing among retailers, law enforcement, and security professionals.

Ultimately, a hybrid security approach—combining trained personnel with smart technology—offers the best chance to prevent, detect, and respond to retail crime.

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